Our strategy is quite simple, always strive to be the best at what we do and to take advantage of opportunities that help us to grow our business, its people and its services to its tenants and other customers.
In formulating developing and delivering the strategy the Association sets itself SMART (Specific, Measurable, Achievable, Realistic and Time Bound) strategic objectives.
CUSTOMERS FIRST
To deliver a quality customer driven service excellence by putting tenants, customers and communities at the heart of our services by promoting clear communications and encouraging participation through engagement and involvement.
GROWTH
To achieve sustained growth and financial sustainability through partnership working.
QUALITY
To provide affordable, high quality homes that continue to meet the Scottish Housing Quality Standards and the needs and aspirations of our customers and our communities.
REGENERATION
To support (whenever possible) the social and economic regeneration of our communities.
SOCIAL RESPONSIBILITY
To deliver effective leadership, good governance and effective brand positioning to produce a positive impact on our business, our people and the communities in which we operate.
CONTINUOUS IMPROVEMENT
To seek continuous improvement in our operations by investing in and developing further our people and our business processes.